Go Ready Creative

GO READY CREATIVE

GORETTI WELBORN

CAREER SUMMARY |

- Proven ability to quickly absorb and champion brand identity, guiding factories in aligning pattern making, sewing, and fit standards with precision.

- Strategic senior leader known for a collaborative, hands-on approach to mentoring teams and driving resolution-focused management.

- Spearheaded onboarding of advanced technologies to optimize supply chain efficiency and accelerate speed to market.

PROFESSIONAL WORK HISTORY |

ACTIVE APPAREL GROUP

FIT DEVELOPMENT MANAGER CULVER CITY, CA 5/2024 TO PRESENT

CATEGORIES: WOMEN’S & MEN'S

PRODUCT: ACTIVE, RUN, GOLF, SWIM, TENNIS, LIFTING

BRANDS: PELOTON, SUN DAY RED, TAYLORMADE, JOHNNIE-O, RHONE, ASRV, BAD BIRDIE, FEETURES, BANDIT, TITLE 9, SPIRITUAL GANGSTER, CUTS

Streamlined the fit development process, reducing fit rounds by 50%, cutting sample costs, improving speed to market, and increasing first-proto-to-PP approval rates.
Developed standardized fit blocks and technical specifications by product category to ensure consistent balance, fit, and quality at the prototype stage.
Implemented a global body landmarks system to align cross-functional teams, including design, product development, technical design, pattern making, and 3D development.
Led digital fitting initiatives, piloting 3D implementation, calibrating digital fabric assets, and establishing fit avatars aligned with each client’s core model specifications to enhance digital-to-physical sample accuracy.

ADD BLACK

MANAGER TECHNICAL DESIGN LONG BEACH, CA 10/2017 TO 1/2024

CATEGORIES: WOMEN’S – MISSY & PLUS

PRODUCT: SWIM, COVERUPS

BRANDS: TARGET: WILD FABLE, SHADE & SHORE, KONA SOL, XHIL, & VANILLA BEACH

Led onboarding and integration of new product categories, collaborating with cross-functional teams to ensure seamless adoption across design, development, and production.
Subject matter expert in Plus-size fit, driving the implementation of inclusive body fit standards for Target Swim brands to ensure optimal fit, comfort, and representation across size ranges.

AG JEANS

SR TECHNICAL DESIGNER |

SUPER USER YUNIQUE PLM SOFTWARE SOUTH GATE, CA 2/2015 TO 9/2017

CATEGORIES:

WOMEN’S: TAILORED, OUTERWEAR, LEATHER, WOVEN, KNIT & SWEATERS

MEN’S: OUTERWEAR & SWEATERS

Managed technical design for Women’s Mainline Tops, including the creation of fit blocks, maintenance of standard specifications, development of first-proto patterns, and coordination of benchmark research to drive product consistency and innovation.
Served as PLM Super User, partnering with the IT department to lead the implementation and cross-functional rollout of Product Lifecycle Management (PLM) software across all AG Jeans divisions.
Directed the customization and development of PLM software, aligning system functionality with core business practices for successful companywide adoption and improved workflow efficiency.

GO READY GO, LLC

TECHNICAL DESIGN MANAGER LOS ANGELES, CA 10/2013 TO 4/2024

PATTERN MAKING

PRODUCT DEVELOPMENT

CATEGORIES: WOMEN’S, MEN’S, KIDS, BABY & ACCESSORIES

PRODUCT: WOVEN, KNIT, SWEATERS, LEATHER, TOPS, BOTTOMS, DRESSES, OUTWEAR, TAILORED, LOUNGE, BASICS

MASS MARKET: HYBRID: TARGET: MENS - GOODFELLOW & ORIGINAL USE & KOHL’S BRANDS: SONOMA MICHAEL GERALD LTD: KOHL’S BRANDS – MENS - SWEATERS APT 9

DESIGNER BRANDS: 7 FOR ALL MANKIND, BALDWIN DENIM, DÔEN, ACE RIVINGTON, HARK + HAMMER, JONATHAN MARTIN, PISTOL LAKE, ALANAJULE, & BLU PONY VINTAGE

Founded and operated a Technical Design consulting firm, managing end-to-end services tailored to each client’s product development and brand-specific technical requirements.
Oversee multiple product categories, lead fit sessions, and collaborate closely with cross-functional teams and factory partners to ensure alignment with brand standards, fit accuracy, and quality expectations.

MODCLOTH

MANAGER TECHNICAL DESIGN/PATTERN MAKING

HEAD OF PRODUCT DEVELOPMENT LOS ANGELES, CA 1/2013 TO 10/2013

CATEGORIES: WOMEN'S

PRODUCT: WOVEN, KNIT, SWEATER, DRESSES & OUTERWEAR

Built and led a cross-functional Technical Design team supporting both import and domestic production; managed pattern making operations and in-house sample room to ensure quality and efficiency.
Collaborated directly with Co-Founder Susan Koger as Head Designer to lead the design and development of five in-house fashion brands, aligning creative vision with business goals.
Directed PR and brand advocacy initiatives, spearheading the Plus Size movement to promote size inclusivity and ensure equal fashion offerings across both Plus and Core size ranges.

DISORDERLY KIDS, RANSOM & AVALON APPAREL

DIRECTOR OF TECHNICAL SERVICES COMMERCE, CA 5/2012 to 11/2012

CATEGORIES: JUNIORS, MISSY, PLUS & KIDS

PRODUCT: TOPS, DRESSES & ACTIVE

PRIVATE BRANDS: MACY’S, WALMART, JCPENNY

Maintained direct communication with private label brand partners to ensure alignment on technical requirements, fit standards, and product development timelines.
Interpreted and translated private label brand expectations into actionable guidelines for internal technical design and pattern making teams, ensuring execution aligned with brand-specific standards.
Restructured and realigned technical design and pattern making teams to better meet the operational and quality demands of private label clients, improving workflow and client satisfaction.

ALO YOGA

SENIOR TECHNICAL DESIGNER/PATTERN MAKER COMMERCE, CA 9/2011 TO 5/2012

CATEGORIES: WOMEN’S & MEN’S PRODUCT: ATHLETIC, ACTIVE & YOGA, TOPS, BOTTOMS, JACKETS & DRESSES

Managed the ALO product line, leading fit sessions, executing pattern corrections, and mentoring an Associate Technical Designer to ensure product accuracy and brand consistency.
Developed and implemented fit and construction standards for key activewear categories including sports bras, leggings, and jackets, ensuring consistency in fit, performance, and quality.

UNGER FABRIK & ONE WORLD APPAREL

DIRECTOR OF TECHNICAL SERVICES LOS ANGELES, CA 5/2009 to 9/2011

CATEGORIES: JUNIORS, MISSY, PETITE, KIDS, PRODUCT: KNITS, WOVENS, TOPS, DRESSES & BOTTOMS PRIVATE BRANDS: TARGET, WALMART, JCPENNY, JCPENNY, KOHL’S, DILLARD’S, BLOOMINGDALES, NORDSTROM, CATO

Accredited Business Partner Fit Engineer (ABPFE) for Target Corporation, serving as a subject matter expert in fit engineering and product development alignment.
Transformed a primarily pattern-making team into a fully integrated technical design and pattern making department, implementing best practices to support private label manufacturing and improve cross-functional efficiency.
Developed and standardized fit and construction guidelines for the PLUS size category, directly contributing to over 300% business growth in 2010 through improved fit consistency, size inclusivity, and customer satisfaction.

EDUCATION |

GERBER TECHNOLOGY, NEW YORK // CERTIFICATE FOR GERBER PATTERN MAKING, 2004 & 2009

BROOKS COLLEGE, LONG BEACH // ASSOCIATES OF ARTS DEGREE, FASHION DESIGN 1994

SOFTWARE |

PATTERN MAKING: GERBER, OPTITEX

PLM: GERBER WEBPDM, NGC, YUNIQUE, CENTRIC, BEPRODUCT, FLEX

TECHNICAL DESIGN: ILLUSTRATOR, NEWARC.AI

OFFICE: EXCEL, WORD, POWERPOINT

3D: CLO, BROWZWEAR